Wanderlust Travelby Heather Smith Let's Plan
Nice to meet you!

Hi, I'm Heather. The one with the purple hair!

I'm the planner, researcher and cheerleader behind every Wanderlust trip, and usually the one checking the weather at your destination before you've even started packing!

Pull up a chair. Here's how I got here, where I love to go, and what I get up to when I'm not planning someone's next getaway.

Heather smiling and looking up under glowing lights
Already daydreaming about your trip
Heather in front of the Rockefeller Center Christmas tree and ice rink
Rockefeller Center at Christmas. Bucket list, checked!
My story

How I traded tech for travel

I spent years working in technology, until COVID hit and my job eventually went with it. Instead of grabbing the first thing that came along, I took a breath and waited for the right fit. It showed up as a job planning meetings and incentive trips, and I loved it.

That's where I learned that the details make or break a trip, and that someone needs a plan B ready before anyone knows they need one. Along the way I started planning trips for friends, and it snowballed much more quickly than I ever anticipated. Before I knew it, friends of friends of friends of friends were calling, and I was hooked!

Wanderlust Travel became official in late 2023. Then in July 2025, I left the corporate world so I could spend more time exploring the real one, and I haven't looked back since! I've never enjoyed my life or my work as much as I do now that I have the freedom to do what I love at my own pace and with my own determination (which is pretty much hyper speed!). If you had told me five years ago I'd be here today, I never would have believed you.

Today I plan everything from your once-a-year getaway to cruises, all-inclusives, girls' trips, destination weddings, corporate incentives and the occasional mystery trip. Home base is Oshkosh, Wisconsin, though you'll find me in Florida a lot of the year (and on a ship whenever I can manage it).

I'm proudly partnered with Gateway Travel, so you get one-on-one service from me with the backing and supplier relationships of a larger agency. This year Gateway named me a top earner and an award winner at their Greatness Gala, which I'm still a little giddy about. In most cases my planning doesn't cost you a thing, and you'll often pay less than doing it yourself, thanks to promos and perks! And I'll always tell you honestly what I'd choose for myself.

Good to know

A few things you should probably know about me

Heather on a cruise ship deck at night with island lights behind her

Meet High Seas Heather

I cruise a lot. If you spot my name and face on a cabin door, that's me, and yes, I have the magnet to prove it. Knock and say hi!

Heather in an inflatable duck costume aboard a cruise ship

I never cruise without my duck

My inflatable duck comes on every cruise. People line up for photos, and somebody always calls it a chicken!

Heather smiling in sunglasses beside a cruise ship

I'm always taking notes

When I travel I'm constantly watching and paying attention, collecting the little things worth telling you about later. Nobody puts the good stuff in the brochure!

Heather and her daughter under the LOVE sculpture in Philadelphia at night

My favorite travel buddy

My daughter has been tagging along since she could walk. She's my best travel buddy, and I wouldn't trade her for the world!

Heather relaxing in the pool under a tiled Sandals mosaic

Sandals has my heart

I love Sandals so much I drive a Sandals beach car around town. And if you can swing the butler upgrade, trust me, you won't regret it!

A wall covered in stickers, including a Wanderlust Travel sticker

Wanderlust leaves a trail

Every cruise client gets Wanderlust ducks to hide on board (here's how that works), and every now and then a Wanderlust sticker turns up on the other side of the world!

Been there, going there

My happy place and my wish list

My happy placeAnywhere with sunshineIf you make me pick just one, it's a toss-up between these two.
RomeCairo
Next on my listPassport stamps I still needIf you're headed to one of these first, I want a full report.
JapanDubaiThe MaldivesAfrican safariGreeceEl Salvador's rainbow slide
Off the clock

When I'm not planning trips

ReadingI'm almost always in the middle of a good book. If you see me asleep in a beach chair with my Kindle, I'm researching!
SudokuI'm pretty good, if I do say so myself. ;)
On the waterSwimming, boating, floating. If there's water, I'm in it!
Supper clubsAn Old Fashioned and a trip to the salad bar, a true Wisconsin tradition! Never met one I didn't want to try.
The scrapbook

Proof I practice what I preach

A few snapshots from the road and the high seas.

Heather sitting with a sand sculpture on the Puerto Vallarta Malecón
Cheers with a new friend in Puerto Vallarta
Heather posing between giant golden statues in Hollywood
And the award goes to...
Heather at the Yucatán welcome sign with a cruise ship behind her
Welcome to the Yucatán!
Heather making a heart with her hands in front of a moonlit ocean backdrop
This is the best job ever!
Heather standing in front of giant feathered showgirl wings
I'm told the wings suit me
Heather next to a green classic car that reads Havana Daydreamin'
Havana daydreamin'
Heather walking alongside bronze statues of the Beatles on a crosswalk in Mazatlán, Mexico
Ran into the Beatles in Mexico. Naturally!
Heather with arms wide in front of the world's tallest thermometer in Baker, California
World's tallest thermometer. Road trips need weird stops!
Heather and her friend in matching Taylor Swift silk pajamas under a giant sculpture in Fort Lauderdale
Haunted walking tour in matching Taylor Swift jammies!

Let's go somewhere together

Got a trip rattling around in your head? Let's make it happen! Or let me surprise you.

Illustration of Heather and a traveler with their suitcases cheering as a plane flies overhead